UK consumers are beauty brand loyal, but make-up has low loyalty levels
However, it’s also crucial to invest in sampling as a third of consumers would switch products after a positive experience from a free sample, and with many…
Read moreEU, Japan conclude Economic Partnership Agreement
The deal, which includes a specific commitment to the Paris climate agreement, will be the most important bilateral trade agreement ever concluded by the EU. It will…
Read moreBalmain and Evian continue partnership with eco-focused sportswear collab
Like the earlier collab (which included a couture gown and a limited edition bottle), it also pushes the boundaries of what’s possible using recycled materials.Balmain Creative Director…
Read moreYNAP pilots digital ID tech to boost circularity
The two current pilots are running across select items from the latest Mr P collection for Mr Porter and the entire collection recently launched by the firm…
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